Creating a project

Use “+ Create project”. The “Next” and “Back” buttons let you review your choices before the end. The fields can be adjusted later, but the right domain and market are critical.

Step 1: “General information”

Name

A short recognizable name, for example “Shop BG”.

Domain

The exact domain that should be found in the SERP and in AI answers. Do not enter an arbitrary internal page as the main domain.

Step 2: “Search engines”

The tabs are Google, Bing, ChatGPT and Gemini. For Google you can turn on “+ Google AI Overviews”. For SERP you choose Mobile, Desktop or both. “Add search engine” saves the combination of engine, country, language and device.

Google

The main SERP source; set up the right market separately.

Bing

An additional SERP source, useful when the audience is relevant.

ChatGPT

An LLM engine for AI visibility, not a classic position.

Gemini

An LLM engine for AI visibility.

+ Google AI Overviews

Records presence and citation in the AI Overview of the Google SERP.

Mobile

Mobile SERP environment.

Desktop

Desktop SERP environment; the results may differ.

Step 3: “Keywords”

Add one phrase per line. Mix informational and transactional intents deliberately. Duplicates add no knowledge but can make management harder.

Step 4: “Competitors”

Add real domains without URL paths. If you do not know the competitors yet, skip this and later use “Most often in the top results” as a guide.

Step 5: “Statistics and analytics”

You can prepare the Search Console and Analytics connections or leave them for “Traffic”. They are not required for the first SERP check.

Check after the wizard

1. 1
   Open Settings

   Confirm the domain, devices, depth and AI policy.

2. 2
   Open Keywords

   Check for duplicates, the market and LLM tagging.

3. 3
   Run Rankings

   Create the first snapshot.

4. 4
   Connect Google

   In Traffic choose the exact properties.

Questions & answers